For years people have said ideas have no value, “it’s the implementation that counts”. We couldn’t disagree more.

There’s a strong argument that a good idea should be readily implementable by any competent group or organization. Indeed, the book has been written on implementation, more than 25,000 times.

In this day and age, if you have an idea for a mobile app, a new gadget, or a website, there are established best practices for how to build it. There’s also a million service companies willing to build it for you. Long gone are the days where you need to produce the tools or product yourself. In fact, all you really need is a prototype to put up on Kickstarter or Indiegogo (and a really good video to go with it). If it’s a good idea, people will flood your idea with cash, before you need to produce… anything. Well that’s the theory.

So it all comes back to the idea itself… Is it a good idea in the first place? Will people buy it? Does it make sense to proceed?

It’s precisely these questions that we will answer for people with the Da Vinci Project, and our forthcoming ideas platform.

You can sign up here for when it launches.